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1 Improve the local economy.
When a consumer buys local, significantly more of that money stays in the community. In fact, one Chicago study found that for every $100 spent at a local
business, $68 remained in the city while only $43 of each $100 spent at a chain retailer.
Local business owners often have incentive to support other local businesses, patronizing local establishments for both business and personal reasons.
Chain businesses, on the other hand, tend to get their supplies from corporate, as well as having store managers and employees that are not as personally
invested in buying local.
2 Better customer service.
If you have ever dealt with a large corporation, you know getting help can be a nightmare. You will call a 1-800 number, only to be transferred seven times
and put on hold. Even when you speak to a customer service representative, that person is so far removed from the decision-making process, there is little
concern that the company will lose you as a customer.
When you shop local, the business owner is usually directly connected to every employee in the store. That leads to a personal approach that often means
any problem you have is taken seriously.
3 More personalized service.
Having the owner nearby also means that owner personally knows his customers. He knows the products you buy or the services you request on a regular
basis and can tailor services to make your experience even better. A local Sacramento printing shop owner may learn about a new product on the market that can help
you promoting your products at meetings, events or trade shows, for instance, and can order that product as part of his selections.
4 Know the people behind the product.
When you personally know the people behind the business where you are buying local products and services, you enjoy a connection you would not otherwise
have. Along with the rest of the community, you celebrate when a favorite local business succeeds and you mourn when it is forced to shut its doors.
This personal investment is not quite as present when a chain business closes, aside from feeling disappointment that you have fewer businesses within
convenient driving distance.